The real estate industry is adopting modern techniques for property marketing. Nowadays, the property sells out in a matter of days. In fact, residential or commercial properties are sold way before the construction process begins. How do you think the realtors convince buyers to make quick purchase decisions? How is the real estate market flourishing worldwide? The answer lies in 3D architectural rendering. Real estate developers and marketers now use 3D rendering services to market their properties worldwide.
In order to step ahead of the competition, realtors look for progressive means to ensure quick sales of their residential, commercial, or industrial properties. The companies adopting 3D rendering services now dominate the real estate marketplace. It is a time-efficient and cost-effective approach compared to traditional 2D drawings and models of buildings. Basically, the complete visualization of the property’s interior and exterior hooks the buyer’s attention.
With 3D renders, animations and walkthroughs, it is easier to communicate all the architectural details. Ultimately it is safe to say that 3D rendering services are the first choice for real estate developers, builders and marketers.
3D Rendering Services for Real Estate
Why choose 3D rendering services for real estate? 3D rendering services allow realtors to create stunning visuals, images and animations of the property. With 3D rendering technology, you can visualize the entire property, from the landscape to its interior and exterior.
Firstly, the rendering technology allows architects to extract the still renders. These images best present the details, dimensions, and depth. Further, these renders are put into motion through 3D animation techniques. Today, the top rendering technology, “unreal engine”, is dominating the architecture industry. 3D artists create architectural walkthroughs in the unreal engine to enable clients to experience an immersive 3D environment. In addition, it offers a futuristic outlook of the property or building under construction.
The architecture is not only illustrative but also interactive for the users to put together their dream house. Here, the clients get to pick the building materials or be creative with the property’s architecture. They get to decorate their kitchen with modern electronics and play with light, texture, materials, programs, space, or shadows. Plus, the 3D rendering architectural walkthroughs have;
- Walk mode
- Navigational buttons
- Interactive interior
- Interactive exterior
The rendering technology allows users to sift through the environment and interact with the interior furnishing or materials. This is the simplest way to build the trust of clients. Once the entire property is visualized, it is easier to communicate architecture to the parties involved.
Real estate developers now adopt 3D rendering solutions. It is to communicate the designs, models and visuals to clients without having to wait for the final construction.
Markedly, 3D real estate rendering services encompass the following;
3D Interior Rendering
Today, real estate developers and marketers opt for 3D interior rendering services which offer design concepts in the form of eye-catching visuals. These picturesque renders ensure pre-selling of the property when put in the real estate market. This not only presents the design but also showcases the space layout. For instance, the entire interior of a property is shown, including lighting, materials, textures, colours, furniture, and decor. It allows viewers to understand the whole picture and especially make changes suiting one’s taste.
As much as renders communicate the interior of the property, it becomes a perfect marketing object for the real estate industry. Above all, the interior renders have the convincing power to bring clients, architects, construction companies and buyers on the same page. So if you are a real estate developer and wish to upgrade your property marketing, interior rendering is the answer. It is time to stop boring your clients with blank building models, besides communicating the overall architecture with 3D interior rendering.
3D Exterior Rendering
Real estate development has evolved with the advancements in 3D exterior rendering. It is now possible to display an entire building structure and details before the property is pushed into the construction phase. So there is no need to wait for the grey structure to communicate the project to other parties. Rather, realtors now visualize the exterior of buildings to envision the final builds. It is equally important for property construction and marketing.
Be it tall commercial buildings, residential apartment towers or corporate buildings, the exterior rendering delivers a comprehensive image. Interestingly, 3D rendering services come in many forms. Realtors either extract the property’s exterior in the form of an image, animation, or walkthrough. Altogether the manifestations of these renders are used to deliver
- Project representation - Depicting complete details from glass windows or metal railings.
- Architectural visualization - Photorealistic presentation of design with convincing lighting
- Property Marketing - Step ahead of the competition by extracting 3D exterior renders
3D Architectural Walkthrough
Wondering how the real estate industry is winning worldwide? It all comes to the uproar your project creates in the market. It is now easier to convince investors, buyers or overseas realtors into your projects. Interestingly, the new face of architectural visualization puts forth a convincing outlook of properties. Today, the 3D architectural walkthrough dominates the scene. Putting the renders in motion, the architects craft interactive 3D animated walkthroughs.
So basically, the architectural walkthroughs allow users to virtually step into the property and walk around. Once the user opts for the walk mode, they get to explore each nook and corner of the space. From climbing up the stairs to exploring the rooftop, the walkthroughs offer a wholesome experience.
Learn more about a 3D real-time architectural walkthrough.
360 Panoramic Rendering
Real estate developers adopt best practices to showcase a property to potential clients. Now more than ever, clients demand a complete view of their property. For that matter, 360-degree panoramic renders are extracted to walk viewers around the property all at once. Realtors opt for 360 panoramic rendering services to offer a virtual tour to their clients as if they are moving about the property. The overall experience is immersive when viewed with the naked eye or using a VR device.
So, if your clients demand architectural visualization of the entire property, then 360 panoramic rendering is what you need. This approach is cost-effective and also widely accepted in the market. In fact, the accuracy and perfection achieved through panorama are unmatched. A complete view in one glance is what hooks the clients. Realtors seem to have more luck with projects that communicate the architecture with panoramic views. So use the best of 3D rendering services to entice clients for your next commercial or residential project.
3D Rendering Services for Real Estate Industry
The above discussion explains the scope of different forms of 3D rendering services. Only recently, the real estate industry has adopted 3D rendering technology for architectural visualization. Let us take you through the reasons why realtors choose 3D rendering services to market their properties worldwide.
- Helps bring any scene to reality
- Displays scenes just as they would look in real life
- More efficient presentations of the property
- Crafted in a timely manner with precision
- 3D artists craft modern and luxurious displays of property
- Mix-match options help create multiple renders
- Helps depict any scenery, daytime, or weather condition
- Convince buying behaviour of clients from across the globe
- Communicate designs among all parties involved
- Easy to share renders of property
- Used for print and digital property marketing purposes
- Ensures 100% customer satisfaction
- Helps save on unnecessary expenses
Realtors now opt for 3D rendering services for all good reasons. It is indeed time to skyrocket real-estate property development and marketing. ArchXStudio hoards the best 3D architects and artists that create photorealistic renders of any property. Get in touch today to experience a realistic outlook of the future.
Author | Mubashrah Rahim